Originally published to Business2Community
In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like:
- Social media duties as part of job responsibility.
- Seeking out and sharing real customer experiences.
- Using local station social media pages covering specific Southwest airport operations groups.
Even the operators of New Castle’s Wilmington Airport in Delaware are getting in on the action. Small town goes big time with the launch of Twitter and Facebook sites for the airport in response to the impending arrival of Frontier Airlines this summer. The new social media pages will help inform travelers of flight updates, travel promotions, airport events and more.” Twitter and Facebook make it easy for passengers flying in or out of Wilmington to get real-time flight and weather updates from us. It also gives us a way to engage with future customers of our airport and answer any questions they may have,” said Stephen Williams, Airports Director.
Social media management solution provider, Viralheat, produced this infographic highlighting which airlines and airports are performing the best on social media.