How Attending a Conference or Trade Show Can Benefit Your Business

If you’ve never taken your business to an exhibition or trade show before, you may or may not be aware of the hundreds of benefits which you can gain from the whole experience. From visibility to credibility, whatever the size of your business, a trade show is something which should definitely be considered if you’re looking to reach out to both existing and potential customers as well as contribute to the growth and development of your brand. Although many business owners are put off the idea of exhibiting at a trade show due to the cost, it’s actually a worthwhile investment if you use the right strategies.

Expand Your Customer Base

If the correct strategies are used, attending a trade show is an excellent opportunity to expand and grow your company’s customer base. Trade show visitors tend to be there with an aim to buy and are interested in the products and services offered by the businesses that are exhibiting, therefore taking advantage of this and working towards attracting new custom can help you to make the most of your day. The right trade show booth design along with key sales techniques and customer engagement can help your trade show experience to be a resounding success.

Learn What Works

During quiet spells at trade shows, business owners have a fantastic opportunity to learn what’s working and what isn’t by walking around and checking out the competition. Searching for what it is that other business are doing right and wrong can help you to plan successful strategies as well as learn what’s best to avoid. Simple things such as learning which freebies and giveaways are popular, or the kind of booth design which attracts the most customers can not only help you on the day but also for any future trade shows you attend.

Building Your Brand

Successful branding is a huge, significant aspect of business success. Attending a trade show sends a message to both potential and existing customers that you take your brand seriously, and that your company is reliable, trustworthy, and committed to delivering top customer service. Attending a trade show gives the impression to your customers that your brand is large enough to afford its own spot at a reputable event, which helps to build customer trust as well as gain recognition.

Sales Opportunities

One of the main advantages of attending a trade show is that people who visit them, often do so in order to buy. Direct marketing techniques outside of trade shows can work well when applied correctly, however many prospects don’t respond well to techniques such as telesales, e-mail marketing or direct mail. Attending a trade show event gives you the opportunity to engage with prospective customers whilst they are searching for a new product or service, making it easier to close sales and build your customer base.

What have you gained from exhibiting at a trade show? Do you think that attending trade shows should be a crucial part of business marketing? Let us know in the comments.

Main image credit: brennanit.com.au

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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