How B2B Orgs Can Optimize UX in 2016 to Drive Revenue

Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue growth, according to new research from Accenture Strategy.

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Why? Only 32% say they have the resources, skills, and tools they need to provide the experiences B2B customers require.

A majority of the firms (66%) surveyed understand that they face threats from “new entrants,” which in many cases are providing superior experiences.

So what are they to do?

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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