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How B2B Orgs Can Optimize UX in 2016 to Drive Revenue

Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue growth, according to new research from Accenture Strategy.

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Why? Only 32% say they have the resources, skills, and tools they need to provide the experiences B2B customers require.

A majority of the firms (66%) surveyed understand that they face threats from “new entrants,” which in many cases are providing superior experiences.

So what are they to do?

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socialmarketingfella
Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.
http://socialmarketingfella.com

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