When making a video for your company it can be hard to decide what to put in and what to leave out. This infographic from One Productions looks at how you can find the ideal length for your next video and even breaks it down by industry. The key point is that 56% of videos published in the last year are under 2 minutes so overstuffing your video will result in viewers switching off.
The reality is that videos shorter than 2 minutes have the best engagement levels and after that attention spans begin to dwindle. Company videos should focus on one key point and get people to move to the next step in the process. There is no need to outline every single element of your product/company so it’s good to leave some things to the imagination and leave customers hungry to find out more.
See the full infographic now and learn about how your customers engage with video content. Keep them short and they can have a massive impact!