How to Get Free Press: Be Social and Follow Through

So often have Twitter or email exchanges with brands or bloggers who offer a different perspective on our Technorati product reviews or feature pieces. Most of the time if I find they’re serious about an idea or product, I invite them to submit an op-ed article about it. And most of the time they accept the challenge … only to fail to produce anything.

It’s a great way to weed out the truly passionate folks, from those who merely like to complain. And it’s worked wonders. It’s afforded me more editorial time with my writers, and free time to move on to other topics.

Until now. Enter, cloud collaboration and productivity suite, Glip.

I love a responsive company. And I like them even more it they’re willing to take-on an industry giant like Google, and offer a “pay a little, get a whole lot more” SaaS solution. As I write this, the team at Glip is hosting a networking dinner in the midst of two converging San Francisco conferences: ad:tech andCoinSummit. That nice dinner will likely transition to drinks, one or two karaoke attempts, and finally, a few laps around the annual ad:tech roller skating party at the Mezzanine.

But for the single company that’s accepted my editorial challenge, and who quickly produced a response, it’s important I stay in, forgo the reverse skate race, and publish this article tonight.

Brands, bloggers, and drive-by Tweeters can each appreciate and learn from this example of social media execution, cross-organizational product knowledge, and exceptional follow-through. And at the same time, discover one heck of a product.

Glip is your team’s conversation platform to plan, share & organize work. We designed Glip so that teams can jump right in, with zero learning curve, and do better work together. No technical skills are required to use Glip, and it boosts your productivity from the very first user. Glip removes communication barriers with built-in text and video chat and includes file sharing, tasks management, shared calendars and more, all seamlessly integrated.

With no further introduction, I direct you to – Showdown: Glip productivity suite vs. Google’s all over the place apps from the GLIP BLOG

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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