Social Marketing Fella

How to Keep Your First Year #Startup Costs Low

Opening your own business is a really exciting opportunity to finally be your own boss and reach your goals. But your first year in business will be the toughest as you begin to learn what works and what doesn’t. This first year is also critical to your long term success, so making the right choices and building the right foundation is imperative if you want to be a lucrative business owner.

How can you keep your business costs low in your first year so you can generate higher profit margins? Check out the tips below.

Look for a Low-Cost Energy Provider

Your monthly energy bill could definitely take a toll on your profitability during your first year in business, especially as you’re trying to generate interest in whatever products or services you’re offering to consumers. Therefore, keeping these costs down is really important.

Start by shopping around for local energy suppliers who can provide you with more competitive rates. And also look into green energy solutions that aren’t only better for the environment, but also better for your bottom line. You can do a lot of your research easily online by looking through the company page of any local energy provider.

Compare Electricity Prices Electricity Providers Power2Switch.com

Advertise Online for Free

Many new, small businesses make the mistake of investing a lot of their startup funding into advertisements for radio and TV, but this really isn’t necessary when you think about all of the free marketing opportunities that await you online.

You can begin by building your presence on social media sites, such as Twitter, Facebook, LinkedIn, and even Yelp. You can also purchase really affordable ads on these social networking sites so you can reach a broader audience.

Use the Resources You Already Have

Take a look at the resources that you already own and have access to. In this way, you’ll be able to save money that you otherwise would invest in new technology, equipment, space, etc. So as you consider what type of business you plan on opening up, also be sure to think about ways that you can cut your operating costs by bringing in some of the resources that are already available to you.

Consider the Technology You’ll Need

A lot of new business owners think that they need to invest in a lot of technology when they’re first starting out. But if you instead focus only on the technology that you really need, you can avoid overspending your startup funds.

For example, do you need to purchase expensive desktop computers for your staff, or can they instead work on less expensive laptops? Also, consider communicating with clients and vendors via apps like Skype, FaceTime, and other free means rather than paying for an expensive phone line.

Keeping your operating costs low in your first year of business is one of the ways to secure a profitable future for your company. Following the tips above should help you maintain affordable costs as you generate interest in your brand and build your customer base.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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