When your conversions start rolling into your site, you want to have a system set up to separate the good from the bad. If you start combining them all into one group, better known as conversion data, you will be losing a lot of important data that can help you better scale your lead generation campaign. Based on “The Importance of Lead Validation” study, 50 percent of a company’s website conversions aren’t sales leads. So, when you rely on conversion data instead of inquiry data, your results could be overstated.
Through lead validation, which is separating sales leads from non-sales conversions, you will get a bird’s eye view of the effectiveness of your campaign. From discovering the accurate cost per lead to knowing the marketing source of every sales lead, you will be equipped with the tools you need to better optimize your lead generation.
The presentation below reveals more important lead generation tips along with the eye-opening importance of the first visit for online lead generation, check it out: