New research from Tim Soulo of BloggerJet explores the real value of guest blogging. The study asks, “What was the ROI of that guest post?”, and gets to the real value. Soulo reached out to over 500 bloggers and got some overwhelming results.
He confirmed the five main benefits of guest blogging to be:
- Referral traffic;
- Quality backlinks;
- Exposure & Credibility;
- Nurturing relationships with great people;
- Monetary reward.
But Soulo’s own findings reveal that guest blogging might not be generating the volume of traffic to your site as you’d hoped.
The study found:
- The average referral traffic from a guest post is miserable – only 56 visits
- 85% of all guest articles that I’ve studied brought less than 100 visits
- Alexa ranking of a blog does not correlate with the amount of referral traffic that you can get from it
Soulo’s own guest blogging efforts yielded these marginally impressive numbers: