Social Marketing Fella

Life 3.0 – San Francisco Startups that Change the Way You Live

san-francisco-social-media-technology

san-francisco-social-media-technologySan Francisco Startups

The Life 3.0 party is a series of events where San Francisco startups and social media marketing companies have the opportunity to demo their inventions to a variety of potential users including bloggers, investors, engineers, and enthusiasts.  Attendees can “vote” on the best, most viable ideas, and the top winners from this series are given the opportunity to exclusively pitch their products to a group of esteemed angel investors.

The event, promoted by Funders & Founders, a technology start-up investment group.  Last night’s event was hosted at the Steelcase company in the SOMA district of San Francisco.  The beautiful, loft-like space was modern, open, bright and inviting.  It was a terrific environment to navigate around and visit different San Francisco startup product teams.  And sponsored by Los Osuna tequila, Slo Down Wines, and L’Artisan bakery, the beverages and treats were a classy and remarkable complement to the setting.

Last night’s event featured some exciting companies.  Below are a few of my favorites.

BlueSeed_Social_Startup_San_FranciscoBlueseed is a San Francisco startup Incubator on water.  A what?  Yes, because of the United States’ current immigration and regulatory restrictions, developers around the world aren’t given the chance to come to Silicon Valley, and innovative companies aren’t allowed to hire them.  With a planned ecosystem 12 miles off-shore from Silicon Valley, Blueseed will house the development talent of U.S. technology companies in an environment conducive to great development.  Just have a look at these cool concept vessels.

Social_email_San_Francisco AwayFind, another cool start-up has a product more relevant to the everyday person: Email management in an entirely different way.  AwayFind frees you from the tether of constantly needed to check your email.  Customized by your own settings, when you receive a timely, important email message, AwayFind will notify you on your mobile device with an SMS, Voice call or even our iPhone & Android apps.

Social_media_company_automotive_San_FranciscoGetAround is a startup solution I have been waiting for.  Living in San Francisco, I sold my car, and mainly commute on my two motorcycles (a Burgman, and a Roadstar for those interested).  If I need to go further than I like on a motorcycle, or I just want to enjoy the comfort of a car, I typically use CityShare.  But GetAround seems like a more appealing, cost-effective alternative: Peer-to-peer auto sharing.

Essentially, I am renting the use of your car, and GetAround makes it possible with technology, full liability insurance, and management of the billing and screening systems.  Those who rent their cars earn money while they’re not using it.  It’s estimated that sharing your car just 15 hours per week can earn someone $350 each month.  Besides, it’s good for the environment.

Social_media_company_families_San_FranciscoThis San Francisco startup technology has practical implications for the parents of adolescents.  Genietrack enables concerned, busy parents to monitor their children’s whereabouts and behavior in an unobtrusive fashion, meaning no calling or texting.  Parents can securely view current and previous locations of their children via the location-based functionality.  And for the app-holding kid, there’s no effort involved–no need to “check-in” or participate in the app in any way.

This was just a sampling of the companies at the event.  I plan to evaluate the entire line-up at the next Life 3.0 event in March.  And lastly, if you are wondering, as was I, “What’s up with the lizard?”  Turns out it’s a really sophisticated gadget that learns your behaviors and plays with you like a pet.  Next time I’ll do a write-up on him, too.

10 comments on “Life 3.0 – San Francisco Startups that Change the Way You Live”

  1. Chris White

    Thanks for this! There are many great ideas that can change our country…even world. The problem is finding investors and marketers. Life 3.0 is the solution! Check out the trends on Tech Central http://www.techcentralsf.com/

  2. Jennifer

    There is definitely some interesting ideas here. AwayFind? Something I could really use. I hate having to take time out of the day to keep checking my email on my phone. GetAround sounds amazing too. I live in NYC and this could certainly help pay for the cost of a parking space. Thank you for posting.

  3. Oasis

    When’s the next? I want to see that green lizard and a whole lot of new startups.

  4. Liz

    Genietrack sounds like a great thing. I’m a parent, and my kids aren’t old enough to play beyond their own backyard, but the thought of them roaming the neighborhood scares me. Can’t believe my generation as kids just ran around rampant, no cell phones, no pagers, no Genietrack. Looking back, it’s a really scary thought.

  5. David

    So would Blueseed be considered another country, since it would be on international waters? That is a really intriguing concept. I can’t wait to hear more about that lizard.

    • socialmktgfella

      It’s just bound (or unbound) by a different set of laws. Interesting, huh? Check out the fleet concepts. It’s like living in a resort!

  6. William G.

    I guess Life 3.0 is a recurring event, right? I’ve been meaning to go. Will check out the next one.

  7. Steve

    Andre, good meeting you at the event. Thanks for mentioning Genietrack. For those who may be interested, we will be launching a public Beta release on Android and iPhone devices on February 15th. To participate you can go to http://www.genietrack.com or simply download the Genietrack app from either Android or iPhone app stores. Look forward to seeing you at future events.

  8. Dana Byerlee

    I love GetAround! Andre, do you know if there’s a video of the pitches from the last 3.0 event? And please come to the next one, Thurs 3/1. Mingly will be demoing, and we’ll be showing you all how we are making relationship management easy!

    • socialmarketingfella

      Hi Dana. Yes, I plan to be at the next Life 3.0 on Thursday. I already have my ticket purchased and look forward it!

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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