Reposting a good article describing seven reasons for businesses to use LinkedIn as a social media marketing channel.
Article first written for, and published as 3 Types of Social Media Signals – Interview with Robert Pease, CEO of Nearstream on Technorati. I had the pleasure to speak with Robert Pease, CEO of Nearstream, after his presentation at the Sales 2.0 Conference in San Francisco earlier this month. Nearstream specializes in filtering through the social media chatter to help companies identify […]
By Dave Ratner For all its alleged power and influence, social media is, for too many companies and consumers, an antisocial assortment of withdrawn individuals and communities: There is plenty of talk – there are monologues in every voice and volume of sound, from murmurs and whispers to shouts and screams – but little dialogue; […]
Using social media to build, develop and further progress a business is nothing new. With more than 80% of the US population having a social media profile, it comes as no surprise that all the major social media platforms have become a breeding ground for testing and improving various advertising strategies. However, with so many […]