Luxury Auto Brands are Driving Digital Adoption

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Andre is a Social Media Marketing and Inbound Marketing Specialist. He is a frequent blogger on social media marketing trends, technologies and events in the San Francisco Bay Area.

As written for Business2Community

Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights:

  • This year, 94% more auto brands are utilizing digital video than last year
  • Luxury auto marketers devote 28% of their budgets to digital, compared to all auto marketers who invest 40% of their budgets in digital
  • 40% of luxury auto marketers expect double-digit growth with the investment in digital channels
  • 65% of agencies say auto brands are moving into digital channels more quickly than other brands
  • Social and mobile are quickly growing in importance as advertising channels for auto brands
  • 95% of auto brands believe that high impact rich media is as effective as TV advertising
  • 61% of auto brands will be shifting TV ad dollars to online video efforts


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