As written for Social Media Today
Earlier this year Gartner predicted that more than 60% of Fortune 500 companies will “actively engage” customers with Facebook marketing by 2013. One company, GraphEffect, has been helping fulfill on those estimates. GraphEffect serves as a collaboration platform for Fortune 500 brands and agencies to coordinate their marketing initiatives. Companies like American Express, Samsung, and others have used networks of social collaboration to deliver on a variety of functions including planning, content creation, analysis and measurement.
Effective today, this reach gets bigger. GraphEffect is opening its social network to a broader audience. Now, you needn’t be on a Fortune list to participate. SMBs, consultants, and marketers, and others can join the world’s largest social network for marketers to build teams, design creatives, and launch initiatives both within and between companies. What’s worked well for the big boys, is now available to the masses.
Merely two years old, GraphEffect entered the social advertising environment with a much needed solution for the often complicated and inefficient communication between brands, advertisers, creatives and buyers. Today’s move makes social media marketing more accessible to the wealth of marketers taking it on. “Marketing has evolved dramatically over the past few years, primarily as a result of social, but the way marketers do their jobs has not.” said CEO and Co-Founder James Borow. “Our goal is to disrupt the marketing ecosystem by building the platform that brings all the different parties together and helps marketers work together smarter.”
Key features of the platform available at launch include:
- Teams – Keep Everyone on the Same Page: Getting your job done doesn’t mean just working inside a single organization. Teams allow you to collaborate with coworkers, agencies, vendors, or anyone you do business with.
- Sidebar – Private conversations in context: Sometimes you can’t say what you need to say in a conversation thread. Sidebars allow you to ask a question or get clarification in the context of the original thread and communicate privately with only the people you want to talk to.
- Follow Ups – Keep track of the important things: Marketing initiatives have a ton of moving parts. Follow Ups help you remember what you need to do later without taking you away from what you are working on now.
- Apps – Do Real Work Together: You use a bunch of different tools every day to get your job done, but how do you bring your coworkers with you while you work? Apps can easily integrate all the collaboration features of the platform and enable you to truly do work together.
So what are you waiting for? Send them a note, and request an invitation. Then come find me and my team, and we’ll market together.