Martini Media Study: Affluent Spend More, Despite Larger Consumer Sentiment [Infographic]

Martini Media Study: Affluent Spend More, Despite Larger Consumer Sentiment [Infographic]

As written for Technorati A CNN/ORC International survey released today indicates thirty-five percent of those questioned consider today’s economic conditions “very” or “somewhat” good. This marks a steady rise in CNN polling on the percentage who say things are good right now, from 26% in December to 31% in March, 33% in May and 35% now. Consumer sentiments have a … Continue reading »

Does Email at Work Create Resentment? [Infographic]

Does Email at Work Create Resentment? [Infographic]

As written for Social Media Today Of all the communication methods in the workplace, 43 percent say email is the one most likely to create resentment between senders and receivers —this according to a new survey from CPP, “The People Development People,” and publishers of the Myers-Briggs®  personality assessment. In a popular article I wrote last year, the company examined which … Continue reading »

Google Glass: Creepy or Cool? [Video]

Google Glass: Creepy or Cool? [Video]

As written for Social Media Today If you were a developer fortunate enough to have won entrance to the exclusive Google I/O conference in San Francisco last week, you might have also been one of the first to play around with Google Glass prototypes. Indeed, Mashable proclaimed the device the hands-down, breakout winner of the annual event. And this … Continue reading »

The Facebook Post That Saved A Dog’s Life

The Facebook Post That Saved A Dog’s Life

Originally published to Business2Community Though some think it grossly overused to over-share about our lives, engaging in social media can be beneficial, and sometimes even save a life.  Below is a story about a dog, whose life was spared as a result of a nondescript posting on Facebook. After a trip to the grocery store, Kyle Bowser of Barnstable, Mass. … Continue reading »

How Airlines Are Embracing Social Media (Infographic)

How Airlines Are Embracing Social Media (Infographic)

Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station … Continue reading »

5 Key Questions to Calculating Lifetime Social Value

5 Key Questions to Calculating Lifetime Social Value

As written for SocialMediaToday This was my second year at last week’s Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK’s Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the science of social media measurement. I continue to be … Continue reading »