Simple Ways Law Firms Can Use Social Media More Effectively

If you have a law firm, but don’t know how to make social media work for your business, it’s time to look at this technology from a different angle. Social media has the potential to change the way people view your business, how you market your firm, how you carry out legal research and how you interact with other social media users.

Reputation Management

Some law firms have a bad reputation. In some instances, this bad reputation is deserved. However, other firms get a bad reputation for no apparent reason. To make matters worse, many firms don’t know that their reputation is tarnished, and have no idea that people are making negative comments about them.

Social media, on the other hand is extremely transparent. Many of the leading social media platforms like Twitter, have a search facility. You can use this search facility to find out what other people are saying about you and your firm.

Creating your own social media pages gives you the opportunity to interact with members of the public. These social media pages are also the perfect places to set the record straight about any negative press you may be getting and address any concerns people have about your business.

Marketing Your Legal Services

Attracting local clients is vital when you provide legal services. Word of mouth, in particular, is the key to law firm advertising.  Social media is the perfect way to reach a wide audience of local clients.

Potential local clients may never have heard of your firm. However, when many people are in need of legal advice or legal services, they ask their friends and followers on social media platforms, who they would recommend for this type of service. If you are active on social media, you will be much easier to contact. People who recommend you, can simply tell a potential client to search for your legal firm on a social media website or share links to your social media profiles.

Companies like Berbay make it even easier for law firms to optimize their social media activities. As well as using professional services like those provided by these marketing and PR companies, you can learn a lot about social media marketing from other law firms who use these social media platforms.

Larger law firms that have been using social media marketing for a long period of time, usually have larger advertising budgets and have developed efficient social media marketing strategies. Most of this information and social media activity is easy to view, thanks to the transparency of social media platforms. This means you can learn a lot from other law firms’ social media strategies.

Research and Connect with Other Leading Law Firms

As mentioned earlier, it is extremely easy to search for information on social media websites. This includes searches for information about other law firms, clients and legal information that could benefit your law firm. You can communicate freely with businesses and individuals, in a way that was impossible to do, just a few years ago.

Implementing a comprehensive social media strategy for your law firm, has the potential to improve your practice in many positive ways. Once you get professional advice and see how other firms benefit from social media, it should give you the incentive you need to investigate this type of marketing further.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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