Some People Could Use a Little Social Media Compliance

social-media-compliance

social-media-complianceAll I know of Hearsay Social, the social media compliance platform is what I’ve read.  I’m hoping this blog entry makes its way to the team and I can get a test account to play with.  I was interested in understanding their platform more, having just finished the CEO, Clara Shih’s book, The Facebook Era.

As I understand it, the premise of Hearsay is an undeniably valuable one for business, government, and enterprises alike.  Hearsay is part social media monitoring (SMM) platform that enables companies who don’t know how, to begin managing social media to their benefit.  It’s also part reputation management system and that’s where the social media compliance comes in.  If you’re a big government entity or a reputable industry-leading company, you’ve got a lot of people working for you and talking about you, and it’s all compounded by a lot of chatter in the social media ether.  Tweets here, videos there, and posts everywhere.  Some of this is contained and even carefully constructed by the owning entity, but admittedly, much of it isn’t.

For the at-risk institution, an insensitive or out-of-context tweet can be costly.  If you can catch social media non-compliance before it’s too late, you can preserve your institutional reputation as well as your accounts payable ledger.  This is what Hearsay pitches itself to do.  It’s very much “crisis aversion” software.

Just how valuable is something like this?  Below is my new list:

Top 5 : Hearsay Social Could Have Saved Their Dignity. 

Social_marketing_media_company_San_Francisco
These People Could Have Used a Little Hearsay

 


12 comments on “Some People Could Use a Little Social Media Compliance”

  1. Heena

    I would definitely like to check out Hearsay Social. The product sounds promising. It has lot of potential to be the next big thing. Crisis aversion feature has got me interested.

  2. Anthony

    I agree that this Hearsay Social product is the perfect solution for SMM and for any group wishing to monitor and create a smooth way of watching over many links, sites, in one easy to use management system..

  3. TheGregSisco

    Sounds like a valuable tool, although I’m not sure anything could ever help the five people you have listed there. I’m going to look into this a little bit more. You’ve got me curious about how exactly the “crisis aversion” aspect of Hearsay Social works.

  4. Samantha P

    Hearsay Social can become a powerful platform for networking and for online reputation. As beneficial as the internet is for businesses, it only takes one to ruin the reputation of a business entity. This is a great way to establish yourself and protect your assests from unnecessary reputation damage.

  5. Ryan T

    Thanks for sharing. I have a online presence and reputation is everything. I will look into the Hearsay Social platform and get on board.

  6. April

    I haven’t heard about this before. So, it basically tracks the mentions of a company/individual across various social networks?

    • Freemah

      No, not really. Based on their website, it allows companies to centrally manage social networking accounts.

      “Our robust, innovative cloud solution lets you centrally manage and deploy content, get compliant, and measure results across your organization.”
      http://hearsaysocial.com/product/

      • socialmktgfella

        The centralized management of social networks is not the big deal. Hootsuite does that. It’s the ability to (1) scour for rogue content, so action can be taken on it, and (2) content workflows for compliance.

  7. Suni

    I was thinking this was similar to HootSuite, but it’s much more comprehensive. Clara Shih really has created a useful service.

  8. Ramone

    Great slideshow. I was unaware most of the incidents featured even happened. How would exactly could Hearsay Social have saved the Walmart (situation #4) and the State Judicial System in (situation #2)? Besides possibly knowing of the situations sooner, how would things have changed?

  9. Jeffrey Smith

    Thank you for the info, and the website certainly looks tremendous. Exactly what wp design are you utilizing?

    • socialmarketingfella

      Fresh & Clean. It’s the best. I just did a whole lot of customization to the background

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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