Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools. Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity. For the author, social media optimization is about optimizing your footprint on social networking websites.
Search engine optimization (SEO), on the other hand, is defined as an organic method to increase visitors to your website. The main objective, being to rank a site as soon as possible through on-page and off-page strategies.
So What’s the Relationship Between Them? Lots of debate surrounds the subject.
I would argue that social media optimization is part of off-page SEO. Since SMO is about getting more traffic on the site through share your site content on social networking sites, off-page. Social networks are driving an increasing amount of traffic to an increasing number of websites. To a large degree, the performance of social referral traffic depends on two factors:
1. How interesting and remarkable (enticing others to remark upon it) your content is; and
2. How easily shareable you have made that content across a variety of networks.
I’m a big fan of HubSpot (where I borrowed the above graphic, in fact), and they believe that SMO is the new SEO. This, from arguably the leaders in SEO using inbound marketing strategy. It’s a critical part of the SEO strategy. The biggest advantage of SMO, is that you can experience traffic quickly in comparison to SEO alone .
Google, Bing and Scour have incorporated a value on social media activity into their search results. Given the importance of the referral traffic, having a strategy for socializing your website and your content is increasingly important in a business’ overall optimization plan. Helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand and your social media optimization.