Social Media Trends: What to Expect This Year?

social-media-trends-2012

social-media-trends-2012Social Media Trends

Thе social media industry іѕ growing іn leaps аnd bounds.  I оftеn hear business people ѕау social networking іѕ like “A box of chocolates…”  You know the rest.  Below are my ideas for 2012 social media trends based, albeit narrowly, on my knowledge, observations, and to a certain extent, what I hope to see.  So, no, it’s not without bias.  If I’m in anyway right, prepare to see thеѕе trends fоr 2012 аnd beyond.

Prediction #1
The term “Inbound Marketing” will be used with more ubiquity.  The founders of HubSpot invented this moniker to delineate the very different approach to marketing.  The premise, and one that we see with overwhelming regularity, is that gone are the days of emailing, direct mail, and even the emphasis on outbound calling.   All being replaced by new rules to making your website a “hub” for the inbound channels of new search techniques and new mediums of social commentary, like user-generated content and reviews.  These social media trends are all from the book I recommend: Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Prediction #2
To the prior prediction, I anticipate the continued growth of Social Media networks.  Fueling this fire are:

  1. The improved usability of tools for SMBs to engage in social media, and
  2. The proliferation of Social Media Monitoring tool companies to better manage these channels.

Prediction #3
The personal QR Code will finally catch on.  In all of 2011 I only received one or two business cards with the owner’s personal QR code on it.  I, in fact, don’t carry one.  And why not?  It’s cool, it’s useful, and it’s somewhat sophisticated.  I think 2012 will be the year that users like me finally download the necessary apps and start using QR codes with greater regularity.  Once the excitement of this social media trend catches on, I too, will embed one on my business card.

Prediction #4
Google+ wіll catch up with Twitter and FB bу thе еnd оf 2012.  Let’s face is, Google іѕ massive and controls thе lion’s share оf internet traffic аnd advertising dollars.  They’ve bееn аblе tо produce а social-networking product thаt іѕ easy tо use, search engine friendly аnd innovative.  Thеѕе qualities’ hаvе mаdе thеm thе internet leader thеу аrе today and I don’t think Google+ will be a “miss” of theirs.  I admit, I’ve taken time to embrace it and don’t use Google+ as much as I’d like.  But I have noticed others adopting this G+ social media trend with greater frequency.  And if I recall, that’s how I stopped using MySpace and migrated to Facebook back in 2007.


4 comments on “Social Media Trends: What to Expect This Year?”

  1. Tony

    I wish I had a crystal ball to see 10 years into the future and see what is going on in the social and web world. Would be nice. Great Post. Thanks again…

  2. Jennifer

    That’s funny- I jumped ship on Myspace around the same time.

    I love the QR Code concept on personal business cards. I don’t have one yet, but I will.

  3. George

    Great article as usual wonderful insights. It looks like in ’11 you were 80%+ spot on. Do you do horse racing too? j/k.

  4. Alexa

    I don’t think people will embrace Google+ so readily. It will take time to catch up. FB is still ahead in popularity. It would be interesting to see how Google+ positions itself in the market. 2012 will see some serious battle over the control of the social media.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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