Tag: advertising

Advertising
What is Purpose Driven Advertising

Great product and engaging advertising campaigns are no longer enough. Competition is tough in almost every industry and you’re no longer fighting just for the attention of your customers, you’re fighting for their hearts and minds as well. The best way of doing this (both for the company and your community) is to join forces […]

Guest Post
Why Social Media Is Essential for Succeeding in Local Business

Written By: Christopher Adams The growth of communication technology has created so many channels to stay in touch with customers that it often becomes quite confusing to decide which channel to use for the most rewarding marketing campaign.  The success of any marketing campaign depends not only on the right marketing strategies but also on […]

Guest Post
YouTube
How to Use YouTube for Creative Advertising

Written by: Helen Eagleton As video content marketing is on the rise, YouTube offers fantastic opportunities for businesses that want to expand their reach, engage audiences, and convert sales. Well-known brands including Coca-Cola, McDonalds, and Toyota all have leveraged YouTube to power their ongoing success. In fact, many people have positively responded to brand messaging via […]

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Keys to a Good Mobile Store #Infographic

Everyone values their time, and you should value that of your customers. It has been shown that 18% of users will abandon a purchase if it takes longer than five seconds to load. That is like having a 20% tax just for not investing the money in a good web server and developer. The rule […]

Advertising
Content Marketing vs. Advertising – What’s the Difference?

Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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