Social Marketing Fella

Tag: advertising

Advertising
How to Increase Foot Traffic in a Retail Store

Written By: Riya Sander If you have a brick and mortar store, you’re probably wondering how to generate traffic to your store — foot traffic, that is, not just traffic to your website. Foot traffic from your targeted clientele, potential purchasers. While it’s important to have a solid online presence, you need people to walk […]

Content Marketing
How to Deliver Real ROI from Content Marketing

Written By: Jonathon Bullock Clients are growing more and more skeptical of investing in creative solutions without any plan for ROI. This isn’t just in the realm of content marketing – you could ask anyone in almost any communications discipline to pitch an idea to a client without a clear strategy for returning on their investment. […]

Blockchain
Blockchain MarTech and AdTech Space Grows By Nearly 400% in 6 Months (Landscape)

As published to NeverStopMarketing TL;DR—The latest Blockchain MarTech Landscape shows a new crypto-enabled market for marketing technology and AdTech is emerging at a torrid pace. Back in September, we released the first-ever Blockchain MarTech Landscape. It showed an early stage market emerging, but it was still nascent. That is no longer the case as the market has exploded in […]

Cannabis
10 Digital Marketing Tips For Cannabis Industry

Written By: Pankaj Mondal Effective marketing and advertising are crucial to the success of any business. And that includes the cannabis industry too. But because of the nature of the product, cannabis businesses are under intense scrutiny. Startups are finding it difficult to do business because of advertising restrictions imposed by state legislators. This is […]

Advertising
What is Purpose Driven Advertising

Great product and engaging advertising campaigns are no longer enough. Competition is tough in almost every industry and you’re no longer fighting just for the attention of your customers, you’re fighting for their hearts and minds as well. The best way of doing this (both for the company and your community) is to join forces […]

Guest Post
Why Social Media Is Essential for Succeeding in Local Business

Written By: Christopher Adams The growth of communication technology has created so many channels to stay in touch with customers that it often becomes quite confusing to decide which channel to use for the most rewarding marketing campaign.  The success of any marketing campaign depends not only on the right marketing strategies but also on […]

Guest Post
YouTube
How to Use YouTube for Creative Advertising

Written by: Helen Eagleton As video content marketing is on the rise, YouTube offers fantastic opportunities for businesses that want to expand their reach, engage audiences, and convert sales. Well-known brands including Coca-Cola, McDonalds, and Toyota all have leveraged YouTube to power their ongoing success. In fact, many people have positively responded to brand messaging via […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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