Social Marketing Fella

Tag: advertising

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Keys to a Good Mobile Store #Infographic

Everyone values their time, and you should value that of your customers. It has been shown that 18% of users will abandon a purchase if it takes longer than five seconds to load. That is like having a 20% tax just for not investing the money in a good web server and developer. The rule […]

Advertising
Content Marketing vs. Advertising – What’s the Difference?

Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]

Infographic
Click Fraud: Are Bots Eating Your Ad Budget? [Infographic]

We all know that the prospect of someone hacking your computer is bad news, but although most of us will quite rightly rush to check that our bank account hasn’t been drained of cash or our passwords haven’t been compromised, there is another issue that doesn’t grab the headlines, but has wider implications, namely the […]

Latest
Guide To Planning a Successful Mobile Advertising Campaign

Take a look around you. You‘ll discover that more and more people are living their lives on cellphones. Customer habits are changing. This makes a lot of sense for businesses to put more effort into mobile marketing & advertising, as that is where the target market is at.  Major brands and businesses today leverage on […]

Guest Post
Instagram Tools and Tricks to Target the Right Audience

By Sujain Thomas If you are involved in the social media marketing, you must be aware of Instagram. For proving yourself as the best, you are required to learn the marketing ideas. Here are some of the effective ideas which can put you into action: Re-Market Your Creativity:  If you are popular as a painter […]

Advertising
Missouri Wins with User Generated Content (#UGC) Advertising

The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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