Advertising Latest Marketing Strategy Social Media Marketing

Missouri Wins with User Generated Content (#UGC) Advertising

The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]

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New Ways to Avoid Annoying Ad Retargeting

Advertisement retargeting has become so prevalent, consumers are beginning to feel as though their every move is being watched. In many ways, they’re right. Businesses are gathering data on every customer interaction with their products and services, from the products they research online to the items they buy in their stores. What are businesses doing […]

Content Marketing Featured Inbound Marketing Marketing Strategy Social Media for Business

What Visual Marketers Need to Know About Social Media Marketing in 2015

As a marketer, you can never know too much. Data and Insight is what drives every step of your campaign, from creating an entire marketing strategy, to choosing the Hashtag for your next tweet and everything that comes between. And the more informed you are, the better the results you’re going to get. Which is […]

Social Media Trends Twitter for Business

What Twitter’s Awkward Teen Phase Means to Marketers

As published to The HuffingtonPost Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States. It has become almost culturally ubiquitous, with hashtags migrating into other forms of media and traditional news […]

Advertising Internet Marketing Strategy Latest

Reaching Customers with Advertising: Why Cheaper Isn’t Always Better

As published to Huffington Post Businesses usually only allocate a certain amount of money each year for advertising, hoping to reach as many customers as possible from that. This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the […]