Tag: Big Data

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The Worst ERP Mistakes a Company Can Make

An ERP can have an immediate and transformative impact on a company – but only when it’s used correctly. Too often eager enterprises rush through the implementation process and utilize their ERP in an ineffective or shallow way. As a result, costs and confusion go up while business benefits go down. As you prepare to […]

Big Data
Big Data for Small Business: An All-Encompassing Guide [Infographic]

Big data can seem complicated on the surface, but it’s getting easier all the time. Seemingly meaningless bits of data can form together bit by bit to provide actionable insights that can be used to understand more about consumers, operational performance, and potential risks and opportunities. While gleaning these insights might have once taken expert […]

Big Data
Big Data
How Marketers Store and Protect Big Data

Here’s a strange coincidence: marketers have a lot in common with big data. Big data is used to target customers for business, services, and products, and that’s essentially the job of a marketer. Big data is not a tangible thing (a marketer is a person, of course, huge difference there), but rather a way to store […]

Big Data
Website Management Got a Whole Lot Easier with Google Tag Manager

Tweet Share3 Share2 +1 EmailShares 5 Google Tag Manager is becoming more and more popular to use by many website owners and leading SEO companies and experts. With the increase and complexity of tagging that requires updating, it’s no wonder many people tend to be using Google Tag Manager more often these days to help […]

Big Data
How Data and Conversational Marketing Helps Social Media’s Voice

By Dr. Rahul Razdan Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of “conversational marketing” necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and […]

Big Data
Data Cleansing: Finding Meaning in Information Technology

For Data Science Immersive, Santa Monica, Summer 2016 Information has become, in many ways, the question of our times, especially in the way that we store it. With all the online services available to us now, each one requiring exchanges of vast amounts of data, it’s easy to get lost in the technical aspects of […]

Interview: Storytelling in Mobile Advertising

Now in its sixth year, the Mobile Media Summit led by CEO and Founder, Paran Johar, is the largest mobile media and advertising conference series in North America and Europe. The events feature advertising’s best technologies, and are regularly attended by the industry’s top brands, agencies and mobile innovators. To date, over 10,000 have attended one or more shows. Paran Johar recently interviewed Vaino […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com


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