Tag: Big Data

Big Data
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Website Management Got a Whole Lot Easier with Google Tag Manager

Tweet Share3 Share2 +1 EmailShares 5 Google Tag Manager is becoming more and more popular to use by many website owners and leading SEO companies and experts. With the increase and complexity of tagging that requires updating, it’s no wonder many people tend to be using Google Tag Manager more often these days to help […]

Big Data
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How Data and Conversational Marketing Helps Social Media’s Voice

By Dr. Rahul Razdan Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of “conversational marketing” necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and […]

Big Data
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Data Cleansing: Finding Meaning in Information Technology

For Data Science Immersive, Santa Monica, Summer 2016 Information has become, in many ways, the question of our times, especially in the way that we store it. With all the online services available to us now, each one requiring exchanges of vast amounts of data, it’s easy to get lost in the technical aspects of […]

Advertising
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Interview: Storytelling in Mobile Advertising

Now in its sixth year, the Mobile Media Summit led by CEO and Founder, Paran Johar, is the largest mobile media and advertising conference series in North America and Europe. The events feature advertising’s best technologies, and are regularly attended by the industry’s top brands, agencies and mobile innovators. To date, over 10,000 have attended one or more shows. Paran Johar recently interviewed Vaino […]

Big Data
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Machine Learning Making Social Media Data Decipherable Without a PhD

As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]

Big Data
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Unlocking Big Data Means Truly Understanding the Customer Journey

As published to SmartDataCollective End-to-end big data analytics application provider Datameer found the most prevalent use case for big data is to better understand customer analytics. With consumers now interacting with companies across multiple, measurable channels, their interactions produce data that businesses can use to better respond to and anticipate customer needs. Azita Martin, Chief Marketing […]

Business Reputation
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How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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