Social Marketing Fella

Tag: Big Data

Emerging Technology
Four Vastly Different Industries Primed for Wearable Tech

As published to Entrepreneur Wearable technology got its greatest initial growth in the fitness industry, and it’s come a long way since 1984’s Casio’s Databank calculator watches. The true line of demarcation was introduction of 2008’s original FitBit, with true industry validation and surge generated by the Nike Fuel band in early 2012. Three years later, […]

Business Intelligence
A New Wave of HR Technology Is Disrupting the Market

As published to Entrepreneur There’s a pattern in the lifespan of human resources (HR) technology companies of the past two decades: they get gobbled up. The pioneering firms in HR technology from the late 1990’s to early 2000’s were mostly acquired by bigger enterprise companies in need of a few product parts. IBM acquired Kenexa, Oracle […]

Big Data
Study: Pentaho Delivers Big Data Integration, Analytics (No Data Scientist Required)

As written for Technorati Business Intelligence for Broad Audiences Big Data is exploding right now, but its complexity and size can make it challenging to harness all of what this information can offer. Pentaho Business Analytics is a data integration and business analytics platform that brings together IT and business users to easily access, integrate, visualize […]

Case Study
An ExactTarget Case Study: Volvo’s Integrated CRM and Email Marketing Success

As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s  Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and […]

Big Data
Mintigo-final logo Large
The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama

Article first written for and published as The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama on Technorati. The proliferation of social media and content marketing strategy has introduced a wealth of valuable data that has immense potential to improve sales campaigns. But marketers have a hard time getting to, and using this […]

Business Intelligence
Digital Marketing Gets a Boost With Big Data

Article first published as Digital Marketing Gets a Boost With Big Data on Technorati. Co-authored by Dave Scott In case you haven’t heard, Big Data is now going mainstream, moving from the supercomputing environment to enterprise IT applications. For digital marketers and advertisers in particular, the benefits of bringing Big Data mainstream are unmistakable: They now have […]

Business Intelligence
Big Data Explained
Big Data for Beginners

As published on Social Media Today “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data” – Edd Dumbill, O’Reilly Radar. That’s how the program chair for the O’Reilly Strata Conference explains the Big Data surge. But I had a friend […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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