Tag: Brand awareness

Content Marketing
What Content Marketers Can Learn from Business Developers About Out-Hustling the Competition

Written By: Caylin White Business developers are primarily concerned with increasing sales and growing their organization. They achieve these goals by focusing on customers, markets, relationships, follow up and planning. On the surface, there doesn’t seem to be much in common between a content marketer and a business developer. There are, however, many tips content marketers […]

Growth Hacking
What It Takes to Be a Great Growth Hacker

What is a growth hacker? This term was coined back in 2010 by Shawn Ellis, an entrepreneur, and a startup advisor, to describe a specialist who experiments with various marketing channels and product development methods in order to come up with the most efficient growth strategies. In other words, a growth hacker is responsible for […]

Guest Post
When Employees Back Their Brand as Social Media Ambassadors

Written by: Disha Dinesh The perfect business plan is the one that writes itself with little support from you or external factors. Essentially, it is leveraging available resources and filling all the right gaps in your market – from production and marketing perspectives. Your organization has untapped social capital in its employees. Did you know that […]

Guest Post
Why Social Media Silence Isn’t Golden in Business

By Patricia Baronowski-Schneider, President of Pristine Advisers. On Wall Street, there is a great deal of communication – but little conversation. There are pundits and analysts aplenty, as well as a surplus of investment fund managers and financial experts. And yet, these men and women – the very people who need and want to attract new […]

Business Blogging
Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

Flickr

    Stay Connected!

    This site is protected by Comment SPAM Wiper.