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Five Things to Consider Before Franchising A Business

Franchising your business is a great way to expand your business, reach new customers, and generate more revenue. But, franchising is not right for everyone. Here are the five things you need to consider before deciding whether or not your business is ready to franchise: 1: Profitability Before a franchisee buys into a business, he […]

eCommerce Guest Post Latest

5 Content Tips to Improve Ecommerce Conversions

Written By: Isaac Bullen What is the goal of new technologies in the online space today? Think responsive websites, state-of-the-art shopping carts, retargeting, and social media. If your answer includes giving customers the best possible experience online while catering to their preferences and behaviors, give yourself a pat on the back. If not, it is […]

Content Marketing Guest Post Latest

What Content Marketers Can Learn from Business Developers About Out-Hustling the Competition

Written By: Caylin White Business developers are primarily concerned with increasing sales and growing their organization. They achieve these goals by focusing on customers, markets, relationships, follow up and planning. On the surface, there doesn’t seem to be much in common between a content marketer and a business developer. There are, however, many tips content marketers […]

Featured Guest Post Social Media for Business

5 Tips to Develop a Social Media Plan in 2017

Written By:  Riya Sander If you’re running a small business, you know that it’s that time of year again. When you begin to look back at 2016 to learn how to start developing marketing strategies for 2017. You’re probably taking inventory on what worked and what didn’t but the question remains, how do you create […]

Guest Post Latest Social Media for Business

When Employees Back Their Brand as Social Media Ambassadors

Written by: Disha Dinesh The perfect business plan is the one that writes itself with little support from you or external factors. Essentially, it is leveraging available resources and filling all the right gaps in your market – from production and marketing perspectives. Your organization has untapped social capital in its employees. Did you know that […]

Brand Management Latest

All About Branding: 3 Ways to Solidify Your Brand

Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of […]