Tag: branding

Latest
Why Startups Should Focus on Branding Early On

Beginnings are hard. For everything in life. But if you start well, with every intention of giving your best, you are more likely to succeed later on. Startups have it especially hard. Why? Because there are thousands of new startups emerging every year and the competition is fierce. So, the ideal kickoff would be to […]

Latest
7 Common Marketing Mistakes Startups Make

Today every new business is called a ‘’startup’’. Paul Graham, one of the most influential tech entrepreneurs and business writers, has explained this term and assigned it to a company that features fast growth. It doesn’t matter which industry you are in, or how many people you employ. Since marketing is often directly responsible for […]

Brand Management
6 Social Media Mistakes You Must Avoid When Branding Your Business

Social networks allow potential users to reach others within their social groupings to share information and communicate information of mutual interest. Marketers and businesses, large medium and small, are using popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn to reach an almost unlimited base of potential customers. With millions of daily users, […]

Featured
The Good, The Bad, and The Ugly of Social Media in Business

Using social media to build, develop and further progress a business is nothing new. With more than 80% of the US population having a social media profile, it comes as no surprise that all the major social media platforms have become a breeding ground for testing and improving various advertising strategies. However, with so many […]

Big Data
How to Humanize Big Data to Increase Its Value?

Written By: Josh McAllister As Big Data transforms the business world, it sometimes seems to add a sterile aspect to the business environment. Mountains of data can contain a wealth of hidden information that can drive decision-making and organizational success, but uncovering such meaning often seems impossible.  Big Data can encourage businesses to regard customers as […]

Guest Post
5 Marketing Strategies That Will Double Your Social Followers

Written by: Alex Williams Probably the biggest challenge in today’s world of business and marketing is developing the strategies for building and retaining customer’s loyalty. Every prosperous business has a clear and effective marketing strategy. It will help you identify your customers, understand their needs and wishes, and above all, your marketing strategy will help you […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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