Brand Management Guest Post Latest

Social Media as a Social Savior: The Benefits for Small Business Owners

Written by: Chad Otar For small business owners, social media is a necessity: It is a convenient, effective – and free – means of establishing an online identity, building a brand, creating a voice (sincere in its message, and strong in its appeal to listeners), and establishing a presence with current or prospective clients. As […]

Brand Management Latest Marketing Strategy Social Media Marketing

5 Trends in Social Media Branding for 2017

In such a dynamic industry like social media marketing is, it is difficult to predict trends with 100% accuracy. However, we can get an idea of what they are likely to be based on recent developments. Rather than speculate on potential breakthroughs in technology that may be some way off (such as artificial intelligence in […]

Latest Social Media Marketing

Gentlemen, Start Your Engines: Selling Luxury Cars in the Age of Social Media

If social media is the new medium of commentary and conversation among consumers and critics alike, then we should welcome the return of long-form copy; the kind of storytelling that creates a lifestyle around a product or service; the sort of branding that values good writing, and offers a visual and verbal portrait of the […]

Brand Management Latest

All About Branding: 3 Ways to Solidify Your Brand

Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of […]

Guest Post Latest Social Media Marketing

Refresh Your #SocialMedia and Branding Taste by Refreshing the Dialogue

By Noah Greenwood How should a business transform itself into a brand? To ask the question is to begin a long but necessary review of marketing, communication, technology and the use (or too often, the misuse) of social media; because the latter is not – and companies should stop trying to make it be – a […]

Brand Management Latest Search Engine Optimization (SEO) Web Design

How Web Design Impacts #SEO, Branding, and Search Engine Ranking

The importance of web design to branding, Search Engine Ranking and SEO cannot be underestimated but is easy to incorporate given the right kind of pre-planning. The elements that comprise effective website design are intricately interconnected and must be skilfully implemented to have the greatest impact upon one’s customer base. Outstanding websites incorporate key facets […]

Business Reputation

How Smart Branding Can Revitalize Your Company

As published to Huffington Post Creating a strong brand is no longer a corporate luxury — it’s a professional necessity. A solid brand strategy can help you to solidify your core values, identify what makes you different from your competitors, and ultimately boost the success of your business. “To your customers, your corporate image reflects […]