Tag: business blogging

Blogging
The Importance of Publishing a Company Blog

Some people love company blogs, some people hate them – and some people simply love to hate them! Whether you like it or not though, they do provide a ton of benefits if used right. Sure there are blogs out there which are either pretentious or filled with guff that nobody would ever want to […]

Blogging
Is There Really #ROI In Guest Blogging?

New research from Tim Soulo of BloggerJet explores the real value of guest blogging. The study asks, “What was the ROI of that guest post?”, and gets to the real value. Soulo reached out to over 500 bloggers and got some overwhelming results. He confirmed the five main benefits of guest blogging to be: Referral […]

Blogging
Glue Gun Blogging with the 50 Top DIY Bloggers

The latest blogging statistics are out, and one DIY retailer is aware of them. A recent study shows how powerful a business blog can be: 80% of blog visits are new (awareness) 53% more traffic (awareness) Posting every day generates 4x more leads (consideration) Nearly seven million people are blogging now; 12 million through social networks. […]

Advertising
Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Content Marketing
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Cisco’s 6 Rules to Building an Effective Content Marketing Team

As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find […]

Blogging mistakes
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Better Blogging: People Don’t Read, They “Scan.”

As written for and published by Business2Community.com Make Your Blog Articles Scannable People don’t read, they scan. This was once said by Jakob Nielson, an expert in the field of user-friendly Web design. I’d like to think I’m different, but I’m not. When I read a blog I will quickly scroll down the page looking for […]

Business Blogging
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5 Tips to Business Blogging

Business Blogging Strategies Blogging can be an effective internet marketing method. However, your business blog posts must be relevant and must lead people wanting more of your insight, thereby leading them to click on your link so they can visit your site. Internet entrepreneurs must realize the unlimited potential and profit of marketing through business […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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