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What Content Marketers Can Learn from Business Developers About Out-Hustling the Competition

Written By: Caylin White Business developers are primarily concerned with increasing sales and growing their organization. They achieve these goals by focusing on customers, markets, relationships, follow up and planning. On the surface, there doesn’t seem to be much in common between a content marketer and a business developer. There are, however, many tips content marketers […]

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The Good, The Bad, and The Ugly of Social Media in Business

Using social media to build, develop and further progress a business is nothing new. With more than 80% of the US population having a social media profile, it comes as no surprise that all the major social media platforms have become a breeding ground for testing and improving various advertising strategies. However, with so many […]