Business Intelligence Infographic Latest

Why Business Intelligence Is Key for Competitive Advantage [Infographic]

Adopting efficient Business Intelligence (BI) is critical if a business wants to stay head of the game in today’s competitive world. Our friends over at Boston University’s MS in Computer Information Systems Online Program put together the compelling infographic below that highlights the growth of BI and why it is the key to competitive advantage for enterprises today. Topics covered […]

Big Data Emerging Technology Infographic Latest

Unlocking Big Data Means Truly Understanding the Customer Journey

As published to SmartDataCollective End-to-end big data analytics application provider Datameer found the most prevalent use case for big data is to better understand customer analytics. With consumers now interacting with companies across multiple, measurable channels, their interactions produce data that businesses can use to better respond to and anticipate customer needs. Azita Martin, Chief Marketing […]

Business Reputation Case Study Latest Social Data

How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]

Big Data Business Intelligence Case Study

Study: Pentaho Delivers Big Data Integration, Analytics (No Data Scientist Required)

As written for Technorati Business Intelligence for Broad Audiences Big Data is exploding right now, but its complexity and size can make it challenging to harness all of what this information can offer. Pentaho Business Analytics is a data integration and business analytics platform that brings together IT and business users to easily access, integrate, visualize […]

Big Data Business Intelligence Technology Leader Interview

How Did We Get to Be So Analytical? Interview with Wynn White of Birst

Article first written for, and published as How Did We Get to Be So Analytical? Interview with Wynn White, VP of WW Marketing at Birst on Technorati. Business Intelligence Ten or so years ago, the guys who crunched numbers and charted data were easily identifiable by their thick-rimmed glasses and the space they inhabited back behind the […]