Brand Management Business Reputation cyber security

How to Protect Your Business From Fraud and Scams

Scams and fraud are a fact of life – and of business. Every day, businesses are scammed and fraud is committed. The rate at which these crimes are perpetrated is increasing, both in the number of instances and the amount of money lost. This is especially evident during the holiday season. According to Black’s Law […]

Instagram Internet Marketing Strategy

Instagram Stories: What Type Of Stories Do Businesses Post? [Infographic]

Instagram is one of the biggest social media platforms in the world. With over 300 million daily users, it is safe to say that when you speak on Instagram, the world is listening. The visual nature of Instagram has made it famous worldwide. This has been helped in no small part by the presence of […]

Advertising Social Media for Business Video Marketing & Technology

5 Really Good Reasons Why Video Testimonials Can Boost Your Sales!

Different audiences respond to different marketing techniques – this is certainly not a new idea. Some customers respond really well to long-form pieces of content like white papers, while others prefer short bursts of information like Infographics or presentations. But in terms of those marketing techniques that are capable of cross-pollination – the ones that […]

Big Data Guest Post

Data Analytics in Business

Written By: David Lieberman Today Analytics is the heart of a Business. Companies are challenged with a high volume and broad array of data which requires active and effective analysis. Analysis can help them make enhanced and improved business decisions, and hence help the business to maintain profitability. “Companies need to compete on the basis […]

Search Engine Optimization (SEO)

Why is Wikipedia Important for your Business?

Imagine, you’re looking up for information about something on Google. It could be something very common like German chocolates. The search engine shows up numerous pages of information. You scroll up and down, but most of the times you end up clicking on the Wikipedia page about German chocolates. Let’s face it – if there […]