Great product and engaging advertising campaigns are no longer enough. Competition is tough in almost every industry and you’re no longer fighting just for the attention of your customers, you’re fighting for their hearts and minds as well. The best way of doing this (both for the company and your community) is to join forces […]
Tag: Business
Using Twitter to Grow Your Business
At first glance, Twitter resembles a stock exchange trading floor: Everyone is shouting. When you come to understand the platform you realize people are listening, it’s just that you don’t notice them in all the noise. If you are selling to other businesses, you need to be big on Twitter because this is the social […]
Is Facebook Still the Strongest Platform for Social Media Marketing?
Written By: Roshan Runnoo Facebook is the largest social media network in existence. It boasts of over 1.23 billion active users and has the biggest market share ever possible. It is a commune of like-minded people who serve as the perfect target audience for select products and services. The challenge is to find these users. The […]
Benefits of Cashless Transactions for Small Businesses [#Giphographic]
Since the inception of cashless transactions, businesses have been hesitant to adopt card payments. The prime reason is the human behavior that resists any change, in this case, it the digital payment process. Although the number of cashless transactions is on a huge upsurge in the recent years, still for many small businesses it is […]
After the Breach: How Cyber Insurance Can Help [#Infographic]
Cyber attacks are more common nowadays than ever. Cyber insurance is a useful defense for your organization in warding off the impact of a major cyber attack and retain your market position, customers, and financial integrity. Here’s a great infographic provided by Cyber Policy on how cyber insurance works, after a cyber attack to safeguard […]
Advantages of #Infographics over Written Content
It has been found that people learn and remember information while also looking at visuals. This makes sense because we are constantly looking at our surroundings to become oriented and to make memories. With this in mind, infographics have become very successful in relaying information to desired audiences. Online advertising has picked up on this […]
Master Your Business Skills in 7 Easy Steps
Written By: Alex Williams Entering a business arena is difficult. Staying on your feet while new challenges are constantly being thrown at you is even harder. But obviously, you won’t get into that arena in the first place if you don’t have a shield and a sword to protect yourself. In your case, the shield […]
Cybercrime & SMBs: What’s the Worst-Case Scenario
Whether you realize it or not, cyber security is one of the greatest risks facing small and medium businesses today. Not only are digital crooks and cyber fiends better equipped than ever before, but businesses are also using an unprecedented level of web-connected technologies; all of which are vulnerable to attack. To compound the threat […]