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How Social Networks Can Learn from the Collapse of Vine

By: Alison Gustke In recent weeks the Internet has been buzzing about the collapse of social platform Vine. They recently released a statement about the discontinuation of the mobile app, which left social users and digital marketers wondering what this means for other struggling social platforms. Let’s take a look at Vine’s history of struggle and […]

Content Marketing Latest Marketing Strategy

How a Good Education Can Lead to a Better Content Strategy

A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]

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Best Instagram Tools You Can Use For Your Business

Written By: Emma Miller For years Instagram was mainly perceived as an entertainment app. However, in the meantime this social network has developed a plethora of useful tools for business users. As a result of this effort, now you can present your enterprise through pictures and words in dozens of different ways. Here are some of […]

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The Worst ERP Mistakes a Company Can Make

An ERP can have an immediate and transformative impact on a company – but only when it’s used correctly. Too often eager enterprises rush through the implementation process and utilize their ERP in an ineffective or shallow way. As a result, costs and confusion go up while business benefits go down. As you prepare to […]

Brand Management Case Study Social Media for Business

Study: Only 19% of UK Consumers Can Distinguish Non-Commercial Social Media Content

The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of people who can’t distinguish between marketing and non-commercial content on social media, with only 19% saying they can tell the difference. This compares to 38% of people who said they could […]

Latest Technology Leader Interview

7 Leadership Essentials That Can Be Learned from the Game of Basketball

Whether it’s Stephen Curry draining a 3-pointer, or Villanova winning the NCAA title, Spring in America means basketball. In the world of business, some leaders live by the same disciplines and strategies as the game. I recently met with Adam Wray, CEO of Basho, and his team at a Final Four happy hour in San […]