By: Alison Gustke In recent weeks the Internet has been buzzing about the collapse of social platform Vine. They recently released a statement about the discontinuation of the mobile app, which left social users and digital marketers wondering what this means for other struggling social platforms. Let’s take a look at Vine’s history of struggle and […]
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How a Good Education Can Lead to a Better Content Strategy
A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]
How Online Planning Software Can be Utilized by Employees
The use of the term project management tends to make some people uneasy. Perhaps this is because the concept causes people to think of the work they perform in different terms. In reality, project management is just a more organized way of performing the tasks that you already do. Whether you are a manager, or […]
Best Instagram Tools You Can Use For Your Business
Written By: Emma Miller For years Instagram was mainly perceived as an entertainment app. However, in the meantime this social network has developed a plethora of useful tools for business users. As a result of this effort, now you can present your enterprise through pictures and words in dozens of different ways. Here are some of […]
The Worst ERP Mistakes a Company Can Make
An ERP can have an immediate and transformative impact on a company – but only when it’s used correctly. Too often eager enterprises rush through the implementation process and utilize their ERP in an ineffective or shallow way. As a result, costs and confusion go up while business benefits go down. As you prepare to […]
How Snapchat Can Expand Your Brand
In 2016, out of all the social media platforms, Snapchat is the one to watch. With over one hundred million daily users, Snapchat allows you to have a distinct and unique voice in a competitive market. Now rivalling Facebook, the instant video messaging site has revolutionised how marketers do business. By using Snapchat, you can […]
Study: Only 19% of UK Consumers Can Distinguish Non-Commercial Social Media Content
The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of people who can’t distinguish between marketing and non-commercial content on social media, with only 19% saying they can tell the difference. This compares to 38% of people who said they could […]
7 Leadership Essentials That Can Be Learned from the Game of Basketball
Whether it’s Stephen Curry draining a 3-pointer, or Villanova winning the NCAA title, Spring in America means basketball. In the world of business, some leaders live by the same disciplines and strategies as the game. I recently met with Adam Wray, CEO of Basho, and his team at a Final Four happy hour in San […]