Social Marketing Fella

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Cloud Technology
How Your #SME Can Benefit from the Latest SaaS Products

Cloud applications and online-based software are now the lifeblood of SMEs, as they enable firms to access high quality and scalable resources without investing in physical and on-premise solutions. Software as a Service (SaaS) products and tools delivered by vendors and other software firms are now capable of performing various critical functions such as human […]

Sales Strategy
Methods Technology Companies Can Use to Grow Sales

Engaging customers on a daily basis and helping to push them along the buying cycle is an incredibly important practice for any tech business in the digital age. Fortunately, there are numerous low-cost lead generation techniques that can help to win over customers and boost sales, such as simple improvements to social media engagement, new […]

Guest Post
5 Lessons Celebrities Can Teach Marketers about Social Media

By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]

Case Study
How B2B Orgs Can Optimize UX in 2016 to Drive Revenue

Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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