Cloud applications and online-based software are now the lifeblood of SMEs, as they enable firms to access high quality and scalable resources without investing in physical and on-premise solutions. Software as a Service (SaaS) products and tools delivered by vendors and other software firms are now capable of performing various critical functions such as human […]
Tag: can
Simple Ways Law Firms Can Use Social Media More Effectively
If you have a law firm, but don’t know how to make social media work for your business, it’s time to look at this technology from a different angle. Social media has the potential to change the way people view your business, how you market your firm, how you carry out legal research and how […]
Methods Technology Companies Can Use to Grow Sales
Engaging customers on a daily basis and helping to push them along the buying cycle is an incredibly important practice for any tech business in the digital age. Fortunately, there are numerous low-cost lead generation techniques that can help to win over customers and boost sales, such as simple improvements to social media engagement, new […]
How Attending a Conference or Trade Show Can Benefit Your Business
If you’ve never taken your business to an exhibition or trade show before, you may or may not be aware of the hundreds of benefits which you can gain from the whole experience. From visibility to credibility, whatever the size of your business, a trade show is something which should definitely be considered if you’re […]
5 Lessons Celebrities Can Teach Marketers about Social Media
By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]
How B2B Orgs Can Optimize UX in 2016 to Drive Revenue
Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue […]