Written By: Aashish Sarma As a business owner who is moving into the digital space, you must understand the importance of good quality content. There are many businesses, both small and large, which are constantly looking for ways to reach a larger audience, and strike a chord with them. But how should they do that? The […]
Tag: Case Study
#BigData Has Created 1.9M U.S. IT Jobs (And Other Interesting Stats)
Companies taking the step to have data specialists and other professionals who focus specifically on managing important data before passing it on to each department have seen huge spikes in production. Add into this the ability for each department to be more efficient and it doesn’t take long to see why many corporations are making […]
Glue Gun Blogging with the 50 Top DIY Bloggers
The latest blogging statistics are out, and one DIY retailer is aware of them. A recent study shows how powerful a business blog can be: 80% of blog visits are new (awareness) 53% more traffic (awareness) Posting every day generates 4x more leads (consideration) Nearly seven million people are blogging now; 12 million through social networks. […]
How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment
As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]
Even Chocolate Needs Smart, Big Data – Vosges Haut-Chocolat Case Study
As published to SmartDataCollective How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the chocolate-loving populace who dream of pepper-laced confections and Kentucky sauced nuggets? You get smarter. The chocolate business, it turns out, is a lot like other conservative industries. Medical, construction, financial trading, and others are often reluctant […]
Study Finds Nonsocial Doctors Are Terribly Outdated
As published to The HuffingtonPost Does your doctor need to be on Facebook? How about your plastic surgeon? That’s the question RealSelf.com asked more than 700 users in a recent study. Nearly 60 percent of respondents said they like doctors to be “somewhat engaged” on social media, while 32 percent said they want them “very […]
Study: California Tech Giant Stock Buybacks Fueling Income Inequality
As published to The Huffington Post A new study published in an article by Pulitzer Prize-winning investigative reporterGary Cohn, are based on the research of former Harvard economist William Lazonick. Lazonick examines how large, publicly traded companies spending a significant portion of their net income on stock buybacks instead of reinvestment, may be exacerbating America’s […]
Case Study: Pinterest Marketing Drives Consistent Increase in Website Traffic
Pinterest marketing For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by […]