Content Marketing Featured Guest Post

5 Irresistible Types of Content to Curate for Your Social Media Pages

Written By: Aashish Sarma As a business owner who is moving into the digital space, you must understand the importance of good quality content. There are many businesses, both small and large, which are constantly looking for ways to reach a larger audience, and strike a chord with them. But how should they do that? The […]

Big Data Infographic Latest

#BigData Has Created 1.9M U.S. IT Jobs (And Other Interesting Stats)

Companies taking the step to have data specialists and other professionals who focus specifically on managing important data before passing it on to each department have seen huge spikes in production. Add into this the ability for each department to be more efficient and it doesn’t take long to see why many corporations are making […]

Blogging Latest

Glue Gun Blogging with the 50 Top DIY Bloggers

The latest blogging statistics are out, and one DIY retailer is aware of them. A recent study shows how powerful a business blog can be: 80% of blog visits are new (awareness) 53% more traffic (awareness) Posting every day generates 4x more leads (consideration) Nearly seven million people are blogging now; 12 million through social networks. […]

Business Reputation Case Study Latest Social Data

How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]

Big Data Case Study Latest

Even Chocolate Needs Smart, Big Data – Vosges Haut-Chocolat Case Study

As published to SmartDataCollective How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the chocolate-loving populace who dream of pepper-laced confections and Kentucky sauced nuggets? You get smarter. The chocolate business, it turns out, is a lot like other conservative industries. Medical, construction, financial trading, and others are often reluctant […]

Case Study Social Media for Business

Study Finds Nonsocial Doctors Are Terribly Outdated

As published to The HuffingtonPost Does your doctor need to be on Facebook? How about your plastic surgeon? That’s the question RealSelf.com asked more than 700 users in a recent study. Nearly 60 percent of respondents said they like doctors to be “somewhat engaged” on social media, while 32 percent said they want them “very […]

Case Study Technology News

Study: California Tech Giant Stock Buybacks Fueling Income Inequality

As published to The Huffington Post A new study published in an article by Pulitzer Prize-winning investigative reporterGary Cohn, are based on the research of former Harvard economist William Lazonick. Lazonick examines how large, publicly traded companies spending a significant portion of their net income on stock buybacks instead of reinvestment, may be exacerbating America’s […]

Case Study Content Marketing Pinterest Social Media Marketing

Case Study: Pinterest Marketing Drives Consistent Increase in Website Traffic

Pinterest marketing For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by […]