Featured Social Media Marketing

Integrating Social Media Into Your B2B Marketing

Most B2B firms don’t focus a great deal on social media. Often, they’re just confined to having a presence. As a result, they struggle to build a loyal following and engage social media audiences, which creates a perception among decision makers that social media is more relevant and useful to B2C firms. Which is a […]

Content Marketing Default

The Three Most Common Visual Content Flaws You Must Avoid

Written By: Derek Randall If you wish to generate compelling content, you must clearly communicate all your ideas so that your readers can follow them. You must stay away from bad design as that would make things really complicated and confusing. If your audience is not able to interpret the data or read your exceedingly illustrated […]

Everything Else Guest Post Latest

7 Photoshop Must-Knows For Beginners [SlideShow]

Written By: Rocco Lungariello Photoshop is imperative to any photographer or graphic designer, but these professions are not the only ones that can put this influential software to good use. For the creative professional, who may include freelancers, marketing professionals, entrepreneurs, even business owners, it helps to have even just a working knowledge of how to […]

e-commerce Latest

Using Social Media to Retain eCommerce Customers

An Overview of eCommerce In the year 1989, the world wide web was invented by Tim Berners-Lee and the internet was open to the general public. In less than thirty years, the eCommerce market has gone from nonexistent to a multi-billion dollar a year industry. Every modern industry has had to adapt to the ever-growing […]

Content Marketing Guest Post Latest

Why Content Marketing Is The Missing Piece to Your Digital Strategy Puzzle

By: Allison Harvey Studies show that the average human’s attention span has dwindled to 8 seconds. To put that into perspective, a goldfish’s attention span is 9 seconds. Wow! In the world of digital marketing, we need to be making quick and lasting impressions with our clientele. The necessity to engage the consumer is more urgent than ever. In […]

Content Marketing Latest

Why Video will Dominate Content Marketing in 2017

So you’re thinking about adding video content to your marketing strategy? You’re certainly making the right decision. This year, almost 70% of all consumer web traffic, this naturally includes both mobile and desktop, will be the result of video content, according to research by the multinational tech conglomerate, Cisco. But you need to understand that […]

Infographic Latest Search Engine Optimization (SEO)

Improve Your Videos’ Presence in Search with Stats and Facts [Infographic]

If you haven’t given it a try so far, it’s never too late to add video to your online marketing strategy. And if you’re already doing it, there’s always more ways to improve and expand your reach to an even wider audience and to grow your engagement and conversion. Below is a neat infographic packed with the […]