Tag: Content marketing

Guest Post
4 Online Marketing Strategies for Hotel Startups in 2017

Written By: Paige Ellingson Many hotel startups are realizing that recognizing hotel marketing trends can empower them to optimize their conversion rates and extend their sphere of influence. With this idea in mind, it’s important to learn more about the trends and the strategies that are expected to gain primacy in 2017. Here are four of […]

Latest
Can You Still Make Money with Affiliate Marketing?

Blogging has always been a popular and highly profitable activity. Famous bloggers earn millions of dollars from consulting and native advertising. Until recently, many bloggers were also using affiliate marketing to cash in their writing skills. The affiliate marketing is a process of driving leads to some commercial offers through inbound links and earning a […]

Content Marketing
Why Video will Dominate Content Marketing in 2017

So you’re thinking about adding video content to your marketing strategy? You’re certainly making the right decision. This year, almost 70% of all consumer web traffic, this naturally includes both mobile and desktop, will be the result of video content, according to research by the multinational tech conglomerate, Cisco. But you need to understand that […]

Featured
A Comprehensive Guide On Crafting Sustainable Social Media Content

In an air-conditioned meeting room, a team of sales and marketing executives reached a consensus to try social media marketing. The year was 2010. The asset management industry was still on its knees following the bloodbath in capital markets across New York, London and Tokyo. Sales of investment products were dismal as the investing public […]

Content Marketing
Does Paid Promotion Dilute Content Credibility

Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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