Tag: Content marketing

Content Marketing
Does Paid Promotion Dilute Content Credibility

Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]

Brand Management
All About Branding: 3 Ways to Solidify Your Brand

Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of […]

Content Marketing
Using Content Marketing to Enhance Link Building

By Katrina Manning When it comes to profitable inbound marketing, inbound links help to boost SEO, traffic and public relations. What is an inbound link? This is a link from another website to yours. Now, why do you need inbound links? For starters, you get referral traffic from another website. It’s even better if it […]

Infographic
The Future of Video Marketing, How Powerful Is It? [Infographic]

If a picture is worth a thousand words, video delivers twenty-five of them per second. That’s what the team at One Productions believes. They are an award-winning video production company based in Dublin, Ireland, specializing in the creation of video content that gets target audiences interested, excited and leave them wanting more. The company provides […]

Blogging
The Numbers and Science Behind the Perfect Blog [Infographic]

From First Site Guide If you’re starting a blog, you probably have questions. How many people have blogs? How many people use blogs? How do you blog? Well, we’ve run the numbers and we’ve collected them into this awesome infographic. Why did we collect them into an infographic? Well, if you read the infographic, you’ll […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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