Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Written by: Normand Bourque If you’re like me and are always looking for easier methods to manage all of your social media accounts, you know the possibilities are endless. A few good platforms have great elements to them, but are then deficient in other areas. Hootsuite has long been the go-to standard for many social […]
In an air-conditioned meeting room, a team of sales and marketing executives reached a consensus to try social media marketing. The year was 2010. The asset management industry was still on its knees following the bloodbath in capital markets across New York, London and Tokyo. Sales of investment products were dismal as the investing public […]
Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]
Running a marketing campaign is a bit like plate-spinning, there are lots of different things to keep your eye on all at the same time, and if you don’t keep up, it can all come tumbling down. Using marketing calendars that are specifically designed for the task of allowing you to see just what is […]
Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of […]
By Katrina Manning When it comes to profitable inbound marketing, inbound links help to boost SEO, traffic and public relations. What is an inbound link? This is a link from another website to yours. Now, why do you need inbound links? For starters, you get referral traffic from another website. It’s even better if it […]
By Heather Baker Most business owners looking to scale inevitably reach that full point when it comes to outbound marketing (empty promises and a clear lack of results will do that). When that happens they turn to its trendier and more reliable cousin for those previously elusive sales leads. You know, the ones actually worth pursuing. […]
By Murris Johnson Content marketing, this, content marketing, that. For the past couple of years this phrase has been thrown around in conversations and business talk like no other jargon out there. One might wonder, though, if those who use this phrase really know what it means, and how vital it actually is to business these […]