Content Marketing Inbound Marketing Infographic Latest Social Media Marketing

68% Of Marketers Want To Know How To Create Better Visual Content

For us this was a really great stat to read about. Because it means that marketers are no longer happy with general, run of the mill content that you could find anywhere. Now, you’re striving for quality in the images you’ve used. And you want to have ownership over the content you create too. And, […]

Business Blogging Content Marketing Inbound Marketing Internet Marketing Strategy

7 Great Ways to Improve Your Content Marketing Strategy

As published to The HuffingtonPost It’s time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you’ll be on your way in […]

Case Study Cloud Technology Content Marketing Video Marketing & Technology

How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling

As published to The Huffington Post What do you get when you mix a brewery, racecars and a big technology company? A race to the finish line. That’s been Mircosoft’s recent experience, at least. The company, once produced aWindows 386 commercial GeekBeat.TV host, John Pozadzides, criticized as having “bad acting, bad rapping, and bad 80’s […]

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10 Video Marketing Trends You Can Expect in 2015

As published to The Huffington Post Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming Media West Conference last week in Huntington Beach, CA. The event featured a veritable who’s-who of industry leaders including Verizon, Limelight Networks, Wowza, Skype, and NFL Now, Tivi, and Ramp. Here’s the top […]

Case Study Content Marketing Video Marketing & Technology

Study: Rise in HD #Mobile Makes Video Streaming a Critical Marketing Tool

Video marketing Wowza Media Systems,  provider of Simply Powerful Streaming™ software, released findings from an independent  survey, which reveals consumer and business preferences and expectations for video streaming.  According to the Wowza survey, conducted at the NAB Show 2014 in Las Vegas, 68 percent of respondents use 4 or more devices a day and expect access to high-quality […]

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Content Marketing Inbound Marketing

Content Marketing Can Get You Pregnant

As written for SocialMediaToday As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done  correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a Company, recount a chain of events that […]