Tag: content strategy

eCommerce
What Ecommerce Startups Need to Know In 2017

Written By: Patrick Foster If you’re new to the world of eCommerce or starting your first side hustle in 2017, then congratulations – you have an exciting project ahead of you. Like any business, an eCommerce startup requires a lot of work, knowledge, and patience: not to mention a passion for your products. That being said, […]

Content Marketing
3 Content Strategy Tips For 2017

Running a startup business is quite an interesting journey that involves hard work and effort. However, without a good content strategy, there is no point in even trying to run a startup. Content marketing is a key element for startup businesses to get noticed enough to flourish. With that in mind, creating a good content […]

Content Marketing
How a Good Education Can Lead to a Better Content Strategy

A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]

Featured
A Comprehensive Guide On Crafting Sustainable Social Media Content

In an air-conditioned meeting room, a team of sales and marketing executives reached a consensus to try social media marketing. The year was 2010. The asset management industry was still on its knees following the bloodbath in capital markets across New York, London and Tokyo. Sales of investment products were dismal as the investing public […]

Content Marketing
content-marketing-2
The Rebirth and Transformation of Cisco’s Marketing Strategy

As written for and published on Technorati “Content Marketing is the Only Marketing Left.”– Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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