Written by: Chad Otar For small business owners, social media is a necessity: It is a convenient, effective – and free – means of establishing an online identity, building a brand, creating a voice (sincere in its message, and strong in its appeal to listeners), and establishing a presence with current or prospective clients. As […]
Tag: Customer relationship management
Measuring ROI in Collaborative Project Management Platforms
As published to Huffington Post Ten years ago, when I was a product manager at Intel, the state of the art in project management was isolated, desktop tools like Microsoft Project that required logging and tracking what everyone was doing. We would hold long meetings where everyone in the project took turns updating action items […]
How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling
As published to The Huffington Post What do you get when you mix a brewery, racecars and a big technology company? A race to the finish line. That’s been Mircosoft’s recent experience, at least. The company, once produced aWindows 386 commercial GeekBeat.TV host, John Pozadzides, criticized as having “bad acting, bad rapping, and bad 80’s […]
An ExactTarget Case Study: Volvo’s Integrated CRM and Email Marketing Success
As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and […]