Tag: email marketing

Email Marketing
Increasing Traffic Using Your Email Signature

When you are running a business, it is important that you have an all-encompassing marketing strategy that utilizes many different mediums. You can read an excellent post on the hubspot.com website that explains how you can use your email signature to benefit your current marketing campaign. When you think outside of the box and pool […]

Email Marketing
Is Traditional or Digital Marketing Best For Your Business?

With a variety of digital and traditional marketing methods available, marketers are now facing tougher choices than ever before about the best marketing strategies for them. But are there types of marketing that suit different industries better? Leaflet distribution specialist Direct Letterbox Marketing has compiled some data on the best marketing methods for different industries. […]

Email Marketing
Why SMS Marketing Will Soon Be On Par with Email Marketing

Written By: Stephen Twomey Email marketing has been an essential Internet marketing channel for most businesses. The performance of email has fluctuated over the years. It has stabilized over time, and has proven itself to be an effective way to reach prospects and customers. However, SMS marketing is slowly becoming a strong contender and may soon […]

Email Marketing
The Affiliate Marketer’s Guide to CAN-SPAM Compliance

Spam is considered an unwelcome feature of online life by most of us, but despite its universal unpopularity it continues to feature heavily as a daily source of irritation when you open your mailbox and download your messages. The fundamental reason why marketers persist with spam is that it actually works in generating revenue, so […]

Case Study
An ExactTarget Case Study: Volvo’s Integrated CRM and Email Marketing Success

As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s  Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and […]

Email Marketing
email-plus-social-socialmarketingfella
Email + Social = Internet Marketing Success

As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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