Written By: Roshan Runnoo Facebook is the largest social media network in existence. It boasts of over 1.23 billion active users and has the biggest market share ever possible. It is a commune of like-minded people who serve as the perfect target audience for select products and services. The challenge is to find these users. The […]
Tag: Facebook advertising
The Rise of Social Marketing and Your Bottom Line
Written By: Zachary Jarvis It seems like Social Marketing has been with us forever, but in truth, it’s been around for less than a decade. It’s all to do with the Smart Phone. It’s now ten years since the first iPhone launched, and even though Twitter launched a year earlier, it was the ability to […]
6 Ways to Use Facebook Live to Help Your Business
Written By: Elizabeth Victor With all the buzz and hype surrounding Facebook Live, you might be wondering how you can take advantage it, and make it work for your business. If you want to capitalize on this big trend, there are certain things that you can and should be doing to connect with your Facebook audience […]
Innovative Ways to Use Facebook Groups to Grow Your Fans and Engagement
There’s a very big difference between a Facebook page and a Facebook group. Most marketers and webmasters always seem to focus on their business pages more. The reason is simple: they do not understand the power that groups can provide. According to a 2014 research, 500 million people were using Facebook groups on a monthly […]
The Small Business Guide to Facebook Advertising [#Infographic]
If your online advertising strategy has so far skirted around the idea of Facebook Ads, it’s time to sit up and take them seriously. Far beyond the power of simple ‘boosted posts’, Facebook Ads allow you to harness the same demographic targeting power but also to equip your ad with a call to action button […]
Share an Immersive View of Your World with Facebook 360 Pictures [Infographic]
In 2014, 1.23 billion registered monthly active users were on Facebook. Still, Facebook anticipates that by the end of 2016 the number to grow to 1 billion active users, who also possess a camera phone. Accordingly, Facebook connected the dots and targeted the camera phone sector. Allowing anyone with a smartphone and appropriate supporting app […]
Will Facebook Canvas Finally Deliver Effective Mobile Advertising?
To improve the Facebook ad experience of both the marketers and the users, the giant social media platform launched Facebook Canvas on February 2016. This full-screen ad experience that is built for businesses to bring an overwhelming, vivid description of who they are and what they offer. The main idea is to put the brand’s […]