Social Media Trends

How Artificial Intelligence is Enhancing Digital Marketing

Artificial Intelligence is primarily teaching machines to be more intelligent than humans at managing repetitive work and lessen human intervention. Below are some insanely powerful ways artificial intelligence is enhancing digital marketing: 1) Google Search The way Google displays search engine results to its users has been improved immensely, thanks to Artificial Intelligence. Google’s Voice […]

Facebook Marketing Guest Post Social Media for Business Social Media Marketing

Is Facebook Still the Strongest Platform for Social Media Marketing?

Written By: Roshan Runnoo Facebook is the largest social media network in existence. It boasts of over 1.23 billion active users and  has the biggest market share ever possible. It is a commune of like-minded people who serve as the perfect target audience for select products and services. The challenge is to find these users. The […]

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The Rise of Social Marketing and Your Bottom Line

Written By: Zachary Jarvis It seems like Social Marketing has been with us forever, but in truth, it’s been around for less than a decade. It’s all to do with the Smart Phone. It’s now ten years since the first iPhone launched, and even though Twitter launched a year earlier, it was the ability to […]

Facebook Live
Facebook Marketing Guest Post Latest Social Media Marketing Video Marketing & Technology

6 Ways to Use Facebook Live to Help Your Business

Written By: Elizabeth Victor With all the buzz and hype surrounding Facebook Live, you might be wondering how you can take advantage it, and make it work for your business. If you want to capitalize on this big trend, there are certain things that you can and should be doing to connect with your Facebook audience […]

Featured Guest Post Social Media for Business Social Media Marketing

Why Women Have an Edge on Social Media (And How You Can Claim It Too!)

Written By: Emin Sinanyan Balboa Capital has pulled through for women with a wonderfully encouraging infographic. The statistics it sheds light on are startling. There are over 9 million women entrepreneurs in the U.S alone. And 500 women-owned businesses are started every day. It seems like the tide has turned in favor of the ladies and […]

Facebook Group
Facebook Marketing Featured

Innovative Ways to Use Facebook Groups to Grow Your Fans and Engagement

There’s a very big difference between a Facebook page and a Facebook group. Most marketers and webmasters always seem to focus on their business pages more. The reason is simple: they do not understand the power that groups can provide. According to a 2014 research, 500 million people were using Facebook groups on a monthly […]

Featured Guest Post Internet Marketing Strategy

7 Tips to Find Micro-Influencers on Social Media

Written By: Irene Fatyanova Strong online presence is essential for business success, which isn’t a bad idea because digital marketing is cost-effective, but it yields numerous benefits. Before, internet marketing revolved around ads, but according to some estimates, about 32% of internet users will use ad blockers in 2017. Think that’s a meaningless number? This will […]