Getting to the top of local search results isn’t as easy as it used to be. Back in the day, all you had to do was claim your business on Google My Business. That was enough to make you stand out from the competition. Well, now EVERYBODY does that, so you need to be a […]
Tag: Google Possum
How Local SEO Is Changing Due to Google’s Possum Update
The Google community has always been inclined to name its search algorithms after animals; Pigeon, Hummingbird, Panda, and Penguin are extremely familiar to SEO practitioners and online marketers. The latest addition to the zoo is the Possum, which was launched on September 1, 2016, to refine the way in which the world’s most popular search […]