Written By: Lucy Adams The history of content marketing is created just now and in front of us, and it’s not an exaggeration! Seth Godin said: “Content marketing is the only marketing left,” and it’s hard to disagree. But, despite this tool is relatively new, yet there’s a lot of knowledge accumulated by the leading content […]
Tag: Inbound Marketing
5 Things Experts Don’t Tell You About #Inbound Marketing (That You Really Need to Know)
By Heather Baker Most business owners looking to scale inevitably reach that full point when it comes to outbound marketing (empty promises and a clear lack of results will do that). When that happens they turn to its trendier and more reliable cousin for those previously elusive sales leads. You know, the ones actually worth pursuing. […]
Is #ContentMarketing Just Another Buzz Word for 2016, or Is It Actually Important?
By Murris Johnson Content marketing, this, content marketing, that. For the past couple of years this phrase has been thrown around in conversations and business talk like no other jargon out there. One might wonder, though, if those who use this phrase really know what it means, and how vital it actually is to business these […]
The Future of Video Marketing, How Powerful Is It? [Infographic]
If a picture is worth a thousand words, video delivers twenty-five of them per second. That’s what the team at One Productions believes. They are an award-winning video production company based in Dublin, Ireland, specializing in the creation of video content that gets target audiences interested, excited and leave them wanting more. The company provides […]
The Numbers and Science Behind the Perfect Blog [Infographic]
From First Site Guide If you’re starting a blog, you probably have questions. How many people have blogs? How many people use blogs? How do you blog? Well, we’ve run the numbers and we’ve collected them into this awesome infographic. Why did we collect them into an infographic? Well, if you read the infographic, you’ll […]
Is There Really #ROI In Guest Blogging?
New research from Tim Soulo of BloggerJet explores the real value of guest blogging. The study asks, “What was the ROI of that guest post?”, and gets to the real value. Soulo reached out to over 500 bloggers and got some overwhelming results. He confirmed the five main benefits of guest blogging to be: Referral […]
Why We Love Visual Storytelling
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]
7 Great Ways to Improve Your Content Marketing Strategy
As published to The HuffingtonPost It’s time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you’ll be on your way in […]