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Content Marketing Inbound Marketing

Content Marketing Can Get You Pregnant

As written for SocialMediaToday As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done  correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a Company, recount a chain of events that […]

Content Marketing Inbound Marketing Technology Leader Interview

Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi

Article written for and published as Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi on Technorati. The practice of content marketing (aka inbound marketing) is about consistently generating compelling, value-add content to your audience. I’ve done a lot of writing about it, and Google considers me a bit of an authority on […]

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Content Marketing Inbound Marketing Marketing Strategy Social Media Trends Tech Conferences

The Rebirth and Transformation of Cisco’s Marketing Strategy

As written for and published on Technorati “Content Marketing is the Only Marketing Left.”– Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social […]

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Content Marketing Inbound Marketing Social Media for Business Tech Conferences

Cisco’s 6 Rules to Building an Effective Content Marketing Team

As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find […]

Social media for business san francisco
Social Media for Business Twitter for Business

Businesses All Want Social Media, They Just Don’t know How.

Social Media for Business While some early adopting San Francisco businesses аrе uѕіng social media  lіkе Twitter, Facebook, etc. аѕ business marketing tools, the vast majority just don’t quіtе gеt іt.  Some of these businesses onlу hаvе friends аnd family оnline, аnd ѕtіll feel thеу аrе оvеr- killing thе message traffic frоm them.  But really that’s […]

4 steps to link builing seo
Inbound Marketing Search Engine Optimization (SEO)

4 Steps to Good Link Building SEO

Link Building SEO, Like the Experts  As published by Social Media Today.   I’m really getting into SEO lately, and specifically, the undeniable relationship between SEO and inbound marketing.  Or more specifically, good link building SEO practice and inbound marketing.    Among the various tools and strategies, link building is the one very essential for good website page ranking. […]

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Social Media Trends

Social Media Trends: What to Expect This Year?

Social Media Trends Thе social media industry іѕ growing іn leaps аnd bounds.  I оftеn hear business people ѕау social networking іѕ like “A box of chocolates…”  You know the rest.  Below are my ideas for 2012 social media trends based, albeit narrowly, on my knowledge, observations, and to a certain extent, what I hope […]

word-of-mouth-inbound-marketing
Inbound Marketing

Inbound Marketing: The Power of the New Mouth

Word of Mouth as Inbound Marketing Word of mouth marketing (WOMM) powered by the emergence of inbound marketing, has the power to quickly build up or tear down the reputations of products, services and organizations. But for so long, WOMM was intangible.  That’s all changed with Twitter, Yelp, Urbanspoon and Facebook.  Influence of WOMM can now be […]