The number of small businesses is constantly rising. So, to survive in such a fierce marketplace, you need to make your brand visible to your target audience. But, putting yourself out there is not that simple, given the fact that, today, the majority of businesses are using at least some digital marketing techniques. This is […]
Tag: influencer
Using Twitter to Grow Your Business
At first glance, Twitter resembles a stock exchange trading floor: Everyone is shouting. When you come to understand the platform you realize people are listening, it’s just that you don’t notice them in all the noise. If you are selling to other businesses, you need to be big on Twitter because this is the social […]
Digital Trends SMB’s Need to Know [Infographic]
Business owners will be familiar with the process. They hear about the latest digital trend that is a must for every business and they worry they are falling behind the curve. Many of them will read articles online about how x, y and z are the future – their head will be spinning trying to […]
How Social Media Has Changed the Way We Eat
People who can remember the days before social media or even the internet may recall magazines that were chocked full of articles about diets and food. In those days, periodicals featured new foods every month people were eating. The decision to print these kinds of articles came from the top down and involved editors trying […]
Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI
Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word: 60% of millennials rate products and services online, […]