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The Secrets of #SocialMedia, Revealed [Infographic]

There are very few masters of social media, and those who have begun to understand its intricacies know that once they do, something will change and the game will begin anew. In a world where 61% of Fortune 500 CEOs are lackluster on social media, it’s time for a change. Today that change begins with […]

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The Powerful Influence of Instagram on the Fashion Industry [Infographic]

In September 2015, when the major Spring 2016 fashion collections were shown, engagement on Instagram reached 44 million unique accounts and had 360 million interactions. BALMAIN SPRING/ SUMMER 2016 #BALMAINSS16 #BALMAINARMY #InstashootSS16 by @kevintachman A photo posted by BALMAIN (@balmain) on Oct 1, 2015 at 7:31am PDT   These “Insta-Models” are akin to the “Supermodels” […]

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Marketing American Dream Aspirations Over Celebrity Selfies

As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]

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Study Finds Nonsocial Doctors Are Terribly Outdated

As published to The HuffingtonPost Does your doctor need to be on Facebook? How about your plastic surgeon? That’s the question RealSelf.com asked more than 700 users in a recent study. Nearly 60 percent of respondents said they like doctors to be “somewhat engaged” on social media, while 32 percent said they want them “very […]

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3 Ways Instagram Is Promoting Big Brands

Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati. One of the things I like about the Signal Conference, put on by Federated Media Group, is that they pack a whole lot of talent into a single day. But just 10 minutes with Kevin Systrom, CEO of Instagram was not enough this time. The […]