Social Marketing Fella

Tag: Instagram

Case Study
Marketing American Dream Aspirations Over Celebrity Selfies

As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]

Case Study
Study Finds Nonsocial Doctors Are Terribly Outdated

As published to The HuffingtonPost Does your doctor need to be on Facebook? How about your plastic surgeon? That’s the question RealSelf.com asked more than 700 users in a recent study. Nearly 60 percent of respondents said they like doctors to be “somewhat engaged” on social media, while 32 percent said they want them “very […]

Social Media Tools
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3 Ways Instagram Is Promoting Big Brands

Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati. One of the things I like about the Signal Conference, put on by Federated Media Group, is that they pack a whole lot of talent into a single day. But just 10 minutes with Kevin Systrom, CEO of Instagram was not enough this time. The […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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