Advertising Featured Guest Post

Content Marketing vs. Advertising – What’s the Difference?

Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]

Blogging Latest

Glue Gun Blogging with the 50 Top DIY Bloggers

The latest blogging statistics are out, and one DIY retailer is aware of them. A recent study shows how powerful a business blog can be: 80% of blog visits are new (awareness) 53% more traffic (awareness) Posting every day generates 4x more leads (consideration) Nearly seven million people are blogging now; 12 million through social networks. […]

Advertising Featured Latest Marketing Strategy Sales Strategy Social Media Marketing

Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Emerging Technology Internet Marketing Strategy Marketing Strategy Social Media Trends

Blow Out the Candles: The “GIF” Turns 25

GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity […]

steve-jobs-mountain-lion-gif
Email Marketing Marketing Strategy Social Media Tools Web Design

5 Cool Ways to Use the Modern GIF

As published on Business2Community GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turns 25 year old right about now, and the “grown up” GIF is enjoying a resurgence of popularity. The medium’s new notoriety is partly the […]

Internet Marketing Strategy

Am I an “Intrapreneur”?

Internet Marketing Strategy Intrepreneur ‘in-tra-pre-noor’, n. a person who organizes, maintains and takes responsibility for an internet business venture. It used to be that starting any business was a somewhat daunting task. But in today’s world of brilliant tools and brilliant channels what you really need is drive, a solid internet marketing strategy, and a brilliant […]